Our mission is to simplify the healthcare system so that each individual can focus on their personal health and wellbeing. We believe that people want to do the right thing when it comes to their health. We believe that given the right information at the right time, with the right incentive, individuals will make the right choices for their health. We believe that Mobile technology enables the promise of a more personalized and cost effective delivery system. We believe that our healthcare system is too complicated. The majority of individuals have high deductible plans so understanding how to navigate the healthcare system is increasingly up to each individual. Mobile Health provides each individual personalized guidance to simplify the healthcare system, stay proactive about their health, and focus on the things they need to do to optimize their health for the long term.